Mobs threw apples before Jobs threw his.
Go Fig.

Propriertary

while i agree that apple's legal dept. is a little on the retarded side, why am i seeïng so much hatred for apple in general? i use a windows machine at both my jobs, and it's alright, but i use an apple at home--and it works better, despite beïng nine years old. so what's wrong with apple products again?

"we feel just as confident that regular New Yoikers will react to Apple's accusations in their customary shy, retiring, polite and quiet manner"

You are right there - Fock Apple!

He didnt steal the name from the Beatles; he stole it from the fruit, you know, the apple. And they had the apple logo millenia before Apple did. I think I saw an apple on some cave drawings somewhere, someone should alert the cave men so they can sue everybody. That is unless theyre too busy doing geiko commercials.

A comparison would have been an idea do you not think?

Jobs has been drinking too much of his own koolaid. This is either a stupid attempt at gaining "free" advertising in the media (minus the lawyer fees, who are may be on-staff and therefore a fixed expense to be used at random), or just part of Steve's "god-complex". The backlash: placing the following thoughts in consumers' minds: 

1) Apple does not want to be "mistaken" for or associated in any way with an environmentally-conscious initiative (it is too busy building its toys in toxic Chinese sweatshops which are powered by coal), and 

2) Apple-critics are right; this company is run by arrogant and just plain silly control-freaks, and why would anyone want to patronize or associate themselves with a company of fools?

Perhaps Apple will offer to drop their stupid law suit in "exchange" for more free advertising and billboard space in NY. Manipulative, pouting, egocentric children...

So which came first the Big Apple or the Apple? Or how about Apple records?

I am sure there is prior art showing an Apple associated with the Big Apple before Steve Jobs decided to steal the name from the Beatles.

Yep, I'll honk my horn to that.

This is absolutely ridiculous. New York has been the Big Apple for how many decades and Apple, formerly Apple Computer has been just plain Apple for what fraction of a single decade? Their damn logo isn't even colored anymore.

Maybe this will get people to see the Apple logo for what it is, an Apple with a bite taken out of it. Or in other words they are selling you a product with something missing; the reason for the exorbitant cost, or the inability to use the device in a way not sanctioned by the company.