If they rally want to sell more Cds, they should cut the price. This USB thing will just become a fad which will die away when people realise they're being ripped off again - at twice the price!! It also goes to show that record co's are being run by old greedy executives who don't have a clue what music lovers really want (a high quality format which is really affordable so that people don't have to become pirates). Reduce the price of CDs, give added value (include an extra DVD, detailed packaging, posters etc.) and watch your sales increase again.

their STUUUPID

It doesn't say what format the music will be in, if it's compressed that would nicely take away any reason to get legal music, namely the quality a CD offers compared to compressed formats.
So you pay more AND don't get what you payed for when you payed less, that would be genius.
I know it reads 'better quality than what you pirate' but that's a bit of a tall claim, pirates often deliver better quality than services like itunes deliver so I wonder what format they plan then.


It has already been done by Matchbox Twenty. USB wristbands are on sale containing their greatest hits album called "Exile on Mainstream" + some other goodies.

See: http://stores.allaccesstoday.com/p-842-usb-wristband-exile-on-mainstream.aspx