When you pay to enter a competition, you pay for the chance to win. Whether this is through direct money or through charging (such as phone and text messages). Since the listeners weren't receiving what they paid for, and the company was profiteering from this, every victim has the right to claim reimbursement for their money. I do not believe in suing, but I do believe reimbursement is a fair outcome. It would also be much more effective punishment. Does the fine cover the profits cheated from callers? I think not!

GCAP Media are scumbag drones, so I am glad it's happened to them, serves them right for ditching Planet Rock :-(