Surely CCO should read CCP - Crowd Control Productions (http://www.ccp.is/)

Wish i had a 21 day free trial :(

After playing both EVE and WoW I can tell you from experience that EVE is not half as addictive as WoW. Gameplay in EVE is just too slow and far less structured. Plus, the environs are not as diversified as WoW. Simply changing the nebulae in different systems just don't cut it. The only logical reason I can see for EVE doing this is to hopefully boost their subscribers.

Just a small correction it's CCP and not CCO
[Corrected, thanks Ed.]

You mean "Valve's Steam forced update to ingame ads system" surely.