Face it NV fanbois, if you own a 260 or 280 you just got screwed over by nVidia. 

The old 260s are irrelevant now, and with the overclocks, the new 260 can run with the 280. Oops. Sorry guys who spent 4, 5, 6 hundred USD on that 280. 

NVidia: the way you're meant to be screwed.

@Shadow

When was the last time anyone picked up a stock speed Nvidia card from a top tier vendor? I mean BFG was the first to really add "OC" in big letters on the box. eVGA has been none to shabby about marketing those either with their "Superclock" cards. I believe Asus has their "TOP" cards.

Sour apples on your part mate.

Well it's one way to clear out old stock of GTX260's.
Pay your money and pray your get the new version of the card.
Been better to give it a new number, just sit back now and watch the confusion.
I for one won't be buying a GTX260 until the mess is sorted.

Dear Nvidia,

Please stop adding psychotropics to the water in the nvidia marketing buildings. They clearly have been on "dope" for quite some time now. I think they need a break.

I thought they were eventually going to sort this out after the 8800GTS confusion. It's easier enough for us but the average consumer is going to have no clue whatsoever of what they're buying.

Bad nvidia, bad!

NVIDIA has always annoyed me with the naming of their cards. They could have just as easily called it the GTX 270 and avoid the confusion.

nVidia's PR team must be working overtime, did anyone else notice most of those reviews used factory overclocked cards (50-75mhz overclock)???

What a load of crap, 4870 would still beat a stock gtx260 core 116, but lots of morons are gonna read the reviews, not notice the factory overclock, but the gtx thinking its better and end up with a more expensive yet inferior card.

Its downright misleading