Perhaps checking your units? How many people inside the world of consumer retail use kelvin? Obviously if you use a large number you get a whopping reduction for 30%. So how about using a random temp of 45oC, 30% reduction gives 31.5oC, now thats MUCH more sensible isnt it.

"can lower module temperatures up to 30 per cent"?

So if your memory normally runs at, say, 320 kelvin, then these modules can drop memory temperatures by 96 kelvin? That would probably be about 70 below ambient!

I am, to say the least, impressed. Will these *awesome* coolers be available separately?