Erms should never be discussed.

I believe 'rofl' has hit the nail on its proverbial cranium.. blizzard has realised that NV loves its high end while ATI concentrates more on low/mid end where the dough is. since most ( read : all ) blizzard games cater to a low HW audience this suits them perfect.

Since when did blizzard need, or indeed use, "the latest graphics technology"?