ONLINE FLICK FLOGGER Lovefilm will be available on Microsoft's Xbox 360 for the first time tomorrow.
Tomorrow is the day that Xbox users will receive a software update including a new look dashboard. The upgrade will include Amazon's Lovefilm Instant film rental service that will allow on-demand streaming of video content over the internet.
Stephen McGill, director of Xbox and entertainment at Microsoft said, "It's very exciting to see the launch of Amazon's Lovefilm on Xbox LIVE. Xbox owners will be eager to get started, using their Kinect-enabled consoles to interact with Lovefilm's extensive catalogue of movies in ways that will only be available on Xbox 360."
The service will cost from £4.99 per month and will come with exclusive content including Gran Torino, The Dark Knight and The Hangover. Lovefilm is already available on PCs, Smart TVs and Sony's rival console, the Playstation 3.
Owners of the Xbox Kinect sensor will get a bonus feature that will let them use voice recognition in conjunction with Lovefilm. Users will be able to search for and control playback of films using their voice or gestures.
Simon Calver, CEO of Lovefilm said, "It is an exciting day for Lovefilm customers and an auspicious day for the TV entertainment industry as a whole. Launching Lovefilm Instant on Xbox 360 and Kinect means bringing the service to a million more living rooms - a huge achievement."
Similar services will come to the Xbox later this month, including 4OD, Blinkbox, Demand 5 and Vevo. Microsoft said that the BBC's Iplayer will also tip up in early 2012. µ