ASIAN LABOUR MARKET BOOSTER Nike is readying the release of a pair of shoes first seen in the film Back to the Future 2, the Nike Air Mag.
Those who have seen the film and noticed the shoes will have seen a rather obvious Nike logo on the side of them, as well as the fact that they are self lacing. This might have some appeal to the more lazy amongst us, but for fans of the film, and trainer enthusiasts, they are something of a must-have.
They have been a long time coming. Nike has had a patent for self lacing shoes for some time, and an actual release has always seemed like a natural follow-on. Now it seems that time is upon us.
Trainer site Nicekicks was sent a mysterious invite from Nike, which although it did not actually say that the shoes were coming out dropped some rather large hints in the form of a box that included a paid of silver, visor like sunglasses worn by Dr Brown in the filmn along with a recorded message from the doc himself.
It said, "Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!" Also included was an invitation to an event, hosted by Nike designer Tinker Hatfield, that reads, "IT'S ABOUT TIME...an unveiling that could change the course of time." The time is later today.
If Nike has cracked its self-lacing technology - and hasn't just turned to Velcro, for example - then perhaps the shoes will deserve the hype that they will receive.
Nike filed the patent for its self lacing system in November 2009. Patent apers appear to show a lacing system that reacts when a foot is placed in the shoe.
A video posted to Youtube by Dr Emmet Brown, shows the shoes in some detail. In a message posted underneath the video, incidentally the only video posted by the account, the Doc adds, "If I didn't know any better, I'd say that looks like shelves and shelves of 2011 Nike MAG shoes." µ