JAPANESE ELECTRONICS HOUSE Sony will cut the prices of its popular Playstation gaming devices, the PSP handheld and PS3 console.
Sony said it will slash £50 off the Playstation 3 price, taking it down from £250 to £200, and this should happen more or less immediately. The company will not cut the price of the PSP handheld, but rather will release a less expensive version.
Rival games house Nintendo has also just cut the prices of its devices, the Wii and the 3DS 3D handheld console. In the case of the former this is likely because a newer model is in the pipeline, and in the case of the latter it's probably just because the 3D unit is not selling.
The PS3 has been out for years now but it is still a good seller. It and the Microsoft Xbox 360 have a pretty cosy thing going on with neither having been updated for a while, at least in Sony's case not in a good way. But with Christmas on the way, and its included Bluray player, the PS3 price cut might tempt some new users.
Sony announced the price changes during its press conference at the Gamescom event in Cologne, reports the Guardian, and there the company revealed that the lower priced PSP will not have a wireless connection, something that might put more people off than Sony expects.
"Our strategy is to provide the best quality entertainment experience at accessible prices," said Andrew House, president and CEO of Sony Computer Entertainment Europe, "We feel confident gamers can enjoy the incredible games available on PlayStation whatever level of investment suits their budget." µ