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Angry Birds is valued at $1.2bn

Rovio looking for major fund investments
Fri Aug 12 2011, 10:55

FINNISH CASUAL GAME FIRM Rovio is looking to raise investment that would see it valued at $1.2bn according to a report on Bloomberg.

The game maker, which came out of nowhere to dominate train journeys, toilet breaks and mobile down time, favours investment from the entertainment business, which is fitting since it is well advanced in plans to make a movie out of its simple 'throw birds at pigs' premise and has proved adept at merchandising.

Bloomberg has spoken to two people who are close to the matter, but are still not prepared to go on record with their claims. This means that details, such as who the investor might be, are missing.

The INQUIRER has already witnessed Angry Birds speakers, cuddly toys, tee shirts and talk of a film tie in and is more than ready for a kids cartoon based on the franchise, and according to Bloomberg it is these non-gaming activities that Rovio wants to boost.

Likely investors, says Bloomberg, include gaming firm Electronic Arts (EA) and media monsters News Corp and Walt Disney. Altogether now, *shudder*.

It does not take much of a leap to imagine that News Corp, which owns more properties than a slumlord, or Disney would fancy the purchase, but since Rovio has shown it has a knack for producing very popular games EA would perhaps be the better fit. Despite its apparent lack of presence in traditional media.

Electronic Arts recently made headlines when it invested in casual gaming firm Popcap for $1.3bn. Popcap, like Rovio, has had success with its mobile games, which include Plants vs Zombies. µ


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