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Sony will release its latest PSP next week

To fight off Nintendo and Apple
Thu Jan 20 2011, 15:17

GAMES CONSOLE MAKER Sony is set to release the latest incarnation of its Playstation Portable (PSP) console next week.

Sony had pushed out updates to its PSP console prior to the high volume Christmas buying season in 2007, 2008 and 2009 in a bid to boost sales, however nothing arrived in 2010. Bloomberg reports that Sony will be unveiling the latest PSP on 27 January, weeks before Sony Ericsson shows off a gaming oriented smartphone.

Bloomberg's unnamed source claims that Sony is looking to incorporate a way of sharing content between its various products. Given that Sony is pushing its cloud based content service Qriocity heavily, it would be surprising not to see it featured alongside the games download service that was debuted with the PSP Go.

While Nintendo remains top dog in the portable gaming market, both it and Sony are facing stiff competition from Apple. The fruit themed toymaker has enjoyed considerable success in the gaming market with the Ipod Touch and Sony must feel it needs to release something that will at the very least cement its second position in the market.

Aside from the PSP, the much talked about Xperia Play, dubbed the 'Playstation phone', is set to be released at Mobile World Congress, being held in Barcelona next month.

It will be interesting to see if Sony's decision to stagger the release of the two devices mutes the response to the new PSP next week. µ


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