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Qualcomm wants to create an augmented reality game studio
CHIP DESIGNER Qualcomm has joined forces with the Georgia Institute of Technology to establish an augmented reality game studio.
The idea is to pioneer advancements in mobile gaming and interactive media. It will be located on Georgia Tech's campus in Atlanta and use Qualcomm's augmented reality platform and related graphics technologies to produce augmented reality concepts and prototypes.
Matt Grob, SVP of engineering and head of corporate research and development at Qualcomm said that Georgia Tech is at the forefront of augmented reality ideas and has been researching ways to enhance a user's senses by creating interactive computing environments.
Top boffin Blair MacIntyre, director of Georgia Tech's augmented environments lab will head the project.
He said that by collaborating with Qualcomm his team will have access to both the high end hardware and core augmented reality technology that will enable it to push the envelope in game development. µ
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With the potential of great benefit to the future of the gaming ideology, Qualcom wish to harvest young minds to develop a touch-screen low-res multi-touch [insert other buzzword here] pong - wupee. Mobile gaming is for the bus-stop/train ride home... Ultimately better suited to chess/scrabble or the hordes if other existing rudimentary games that can be put down at a whim - when the train stops. The last thing people need is to be immersed in a believable cyber reality. Imagine them missing their stop because they're in Zog's shrub caves farming spiky essence cubes, getting zapped by their cell phone! When all they want is to get home; Remember home? Where those better gaming platforms are!
Georgia Tech: I hope you don't bow down tho their corporate greed, their investment in you is clearly a wolf in sheep's clothing.