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Onlive gets cash from BT

Expanding into Europe
Thu May 13 2010, 11:49

BRITISH TELECOM (BT) has stumped up some cash that will be used to fund the Onlive on-demand games service that is to be set up in Europe.

Onlive CEO Steve Perlman revealed that BT has committed to take a 2.6 per cent stake in OnLive. The Onlive service will set up shop in Blighty to BT's broadband customers, said Perlman.

BT will get an exclusive right to bundle the Onlive game service together with its broadband service offerings in the UK. Gamers will also be able to order the OnLive Game Service directly from OnLive to run over any UK Internet service provider.

Onlive has been trying to get into western Europe since 2009. It has set up a data centre in Wales and has performed testing everywhere from the UK to Italy, Scandinavia and Spain. The cunning plan is to have different OnLive service in each country, due to regulatory differences.

Onlive uses cloud technology, which allows it to stream high-quality 3D video games to consumers. Servers in data centers to do the processing job and then compressed video is sent to subscribers. In some cases the service works better than in the US because broadband operators such as BT can guarantee a high minimum service level. µ



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