I still need the reassurance of a familiar brand before it's a real story - Tony Maddox, CNN senior VP
A TELEVISION COMEDY SHOW is in development in the US that will see a Fake Steve Jobs thrust into viewers' homes like sharpened broom handles through their letterboxes.
Most people love or hate fake Steve. But actually, to be fair, most people haven't even heard of the fake Steve, but that hasn't deterred the television executives, that is, 'big concept' promoters who've never had an original idea in their lives, from scrambling after the tail end of the bandwagon and attaching themselves to it like a band of biker barbarians storming a moving train in a Mad Max movie.
Icon - do you see what they did there? - will be written by Dan Lyons, the Newsweek contributor who was fired by Forbes magazine for his Fake Steve Jobs blog where he moonlighted from his day job to parody the real Jobs. The show will be overseen by Larry Charles, suggesting that actually it might be alright.
Charles was a writer and producer on Seinfeld, the most popular show about nothing ever made, and Curb Your Enthusiasm, as well as the Bruno and Borat films.
In a statement, Mr Charles said, "We are attempting to do nothing less than a modern 'Citizen Kane', a scabrous satire of Silicon Valley and its most famous citizen."
We look forward to the scene where the fake Steve Jobs drops his snowglobe and sadly whispers "Newton". µ
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