Sun 23 Nov 2008

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Microsoft bribes searchers away from Google, again

Desperate times call for desperate measures

LET US INTRODUCE you to Search Perks, Microsoft’s latest effort to get people to move away from Googantua and use its own Internet search service which gives people points, and what do points mean?

That’s right – points mean prizes. [You sure about this? Ed.]

All users need to do is download a Volish program which tracks their every search in exchange for a magical ticket. And you can earn a maximum of 25 tickets a day.

Next April users will be able to redeem their tickets for some much-coveted prizes. We haven't quite determined what prizes are on offer, and Microsoft is being a bit vague about the whole thing with some very clip-arty pics of random stuff on the sign-up website, but our money is on unwanted Zune media players, Vista Home Edition discount vouchers and stuffed cuddly Voles.

Alternatively, users can donate their winnings to charity. Such as Steve 'Tinkerbell' Ballmer's Stock Loss Compensation Fund for the Bonusless and Distraught.

Microsoft has bribed people to use its search engines before but is still labouring with less than nine per cent of US search clicks and falling compared to the mighty Gurgle's 63 per cent and rising, according to Comscore's latest figures.

Although to get your hands on the as-yet-unnamed swag you'll have to use Internet Exploder 6.0 or higher as well as a Windows PC, Microsoft reckons these restrictions aren’t permanent.

Vole is looking for 250,000 guinea pigs and, although rewards can only be gained until April at present, the company may decide to extend the program... if it works. Which it won't.

Spokesvole Whitney Burk said, "We know we have some challenges with the brand and perception… simple awareness is still a challenge for us," adding in a rather sinister manner, "Over the long-term these programs have changed people's behaviour."

Having a car battery attached to your dangly bits often has the same effect. µ

Comments

wrong tittle

The tittle should read more like
MIicrosoft seeks new market in its malware/spyware
posted by : missingxtension, 01 October 2008

I love this company.

I hope I can redeem my tickets for a plush "Screaming Steve Ballmer" doll. The "Tickle-me-Ballmer" prototype was rejected after it was found to sweat too much, leaving an unpleasant residue on the hands.
posted by : H. Ruiz, 01 October 2008

They forget the important part

"We know we have some challenges with the brand and perception… "

And the fact that search results are mostly crap.
posted by : tom, 01 October 2008

25 tickets a day

If one started immediately and earned the maximum 25 tickets daily you would be 200 tickets short for the Xbox controller come April 30th.
posted by : teebs, 01 October 2008

it must be the weather

but, this statement has made my day:

"Over the long-term these programs have changed people's behavior."

Having a car battery attached to your dangly bits often has the same effect. µ

all your humor are belong to us
posted by : bill not G, 01 October 2008

i so much hate microsoft

i hate clearly biased articles, it normaly makes bad journalism...
posted by : ramjet77, 01 October 2008

ERM

Its only valid in US, dammit!

Participation in the promotion is limited to the first 1,000,000 respondents before December 31, 2008. Promotion valid only for legal residents in the 50 United States and Washington, D.C., who are at least 13 years of age, have a valid Windows Live ID, are accepted to participate in the program and participate in the program until its completion on April 15, 2009
posted by : Jame, 01 October 2008

speak Voleumes

A search engine designed to direct me to sites that paid the vole instead of sites that I might actually want to find. Funny that it hasn't been more popular. Not to mention that I am champing at the bit to give my personal information to a giant monopoly for their assurance that my data won't be used for anything that I might find objectionable.

The Giant Vole, what's not to love? They're cute and furry and only take an arm or a leg with that sweet little love bite.
posted by : john, 01 October 2008

Ugh live

If you've ever used live search, you must realise how shite it is. I even had to help one user to change from live to google because he couldnt find his bank's homepage with live...
posted by : Makere, 01 October 2008

LOL :O)



Spokesvole Whitney Burk said "Over the long-term these programs have changed people's behavior."

lol, its M$hites behaviour that needs to change whitney dear O_o
posted by : psychochief, 01 October 2008

I'd do it for free....

I'd do it for free if they'd finally get my Vista 64 bloat'n bug-ware to work as reliably and predictably as the last 98 or XP
posted by : Tim B, 01 October 2008

Grave robbery on the campaign trail?

The hottest scandal right now involves a presidential candidate you've never heard of. grave robbery and cover-ups. Nice.

www.cottonforpresident.com
www.joeynilan.com
posted by : Arlo, 01 October 2008

i cry foul

i have done some basic maths and the maximum number of points you can get before it is canceled is only 5300 while the top prize needs 5500 points.
this is also the only reasonable prize you can get, do they think we are all idiots.
posted by : he who knows, 01 October 2008

I hate biased websites

it normally makes a bad impression...

"To earn value for your searches and join the SearchPerks! promotion you must have Internet Explorer 6.0 or higher to participate. "



posted by : Gunther, 01 October 2008

Firefox users need not apply

This program is for pure lovers of the Vole only. Firefox users need not apply. You must have Internet Exploder 6 or higher.

Not that you could even pay me to use their search. Microsoft search is awful and just looks cheap, generic and is obviously designed for idiots by idiots. Microsoft should give it's users some credit that we're not all morons who don't know their way around a PC.
posted by : Pixelated, 02 October 2008

Like my sister says...

First 1mil sign up gets to participate in the perks program (doesn't say when this number is exceeded the program will be taken down)...

Only valid for the residents of the U S of A....

Like my sister said when she saw the page, "Live Search can go to hell."
posted by : Bruno Dieter Chan, 02 October 2008

circumference = penis size...

When searching for the swedish word for circumference at live.com the first returned hit is that of penis growth pills. Nuff said...
posted by : Olof, 02 October 2008

Dont cry "he who knws"

Yes i think u are an idiot coz ..dont comment on somthin that u are not aware of ...
posted by : abc, 02 October 2008

Yes, but WHERE?

Again the Inquirer fails to assume that (fortunately) there is a world outside the US border and that its readers may actually live there. Nowhere in the article it is mentioned that (T&C)

The SearchPerks! Promotion (the “Promotion”) is open to legal residents of the fifty (50) United States and District of Columbia (“Participants”) (...)

This is not just another example of americocentric bias, is even worse than believing that the earth is flat. I sometime suspect that the globes used in the US only show the US landmass, and have a big sign reading "hic sunt leones" on the rest.

Lorenz

PS: perhaps they don't have "hic sunt leones", maybe they have a sign saying "nobody"
posted by : Lorenz, 02 October 2008

Points for software?

Why not just points for a Vista license? It doesn't have to be a physical license--just a serial number that activates and legalizes an installed copy, advises WGA accordingly, and registers the installation as legal in their database? It doesn't have to be the high-end Windows, just Vista Home Basic and Windows XP for Netbooks/Nettops should be fine, so MS still has the upgrade market. points can also be given for using live.com. That should make a big dent in piracy across the world.
posted by : Maccess, 03 October 2008
IThound
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