Yahoo lands ATT mobile search deal
Wins one against Google
AT&T WILL OFFER search services provided by Yahoo to its approximately 70 million US mobile phone customers, the companies announced today.
The firms say AT&T's cellphone users will have access through its mobile Internet portal to Yahoo's Onesearch web-based services that include website keyword search as well as links to news stories, weather forecasts, financial markets information and Flickr photos. AT&T's Yellowpages.com will provide local search results to mobile phone users as part of the deal.
Meanwhile, Google is in talks with Verizon to become its designated web search provider. Second place US cellphone carrier Verizon is expected to surpass mobile wireless leader AT&T after it gains the regulatory nod to buy rural wireless network Alltel later this year.
Yahoo says it has partnerships with 60 carriers throughout Britain, Europe, Latin America, the Pacific and Asia to provide Onesearch services on wireless networks serving almost 800 million mobile phone users.
A Yahoo statement quoted IDC wireless analyst Scott Ellison as saying, "This partnership with AT&T will enable Yahoo to reach tens of millions of mobile Internet users in the United States and provide advertisers with reach and scale."
The deal is part of a revised online partnership between AT&T and Yahoo first announced in January that replaces a broadband online revenue sharing agreement dating from 2001. µ
Comments
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