Intel launches mass animation project
The new Intellywood
INTEL HAS announced a collaborative project to produce an animated short film for theatrical release.
The Mass Animation project will be produced and directed by Yair Landau, former vice chairman of Sony Pictures Entertainment and president of Sony Pictures Digital.
Landau, who described the endeavour as the “future of creative collaboration”, explained that Mass Animation combined “original computer-generated animated storytelling with social networking in a powerful, new way”.
Indeed, both established and aspiring animators will work together to create the film via a specially designed Facebook application.
According to Michael Hoefflinger, general manager of Intel's partner marketing group, the social-networking site helped “large numbers of people around the globe collaborate on a single creative endeavour”. µ
L'INQ
Intel
Comments
Not that some animation isn't crappy enough
Let's democratize animation and let it find new societally-driven lows, too. Not that blogging hasn't lowered the bar for writers everywhere. YouTube hasn't brought filmmaking to the masses, which means online video without paid backers is, what is it you Brits say, pants? Get ready to watch the biggest pile of animated dung since you last watched Weird Science.Good grief
And now we're going to get Wackywood based on Facebook and software from the Official Purveyor of Broken DRM.OMG, just reading that already makes me sick.