Sat 22 Nov 2008

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Edited by Paul Hales

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Dell claims to have gone carbon neutral

Now for the back catalogue


HAS DELL
been fitted with a halo recently?

Back in 2007 Dell announced that it was aiming to reach Carbon Neutral status by the end of 2008.

Not only has the box-shifter managed to reach this status, it managed it five months ahead of schedule.

But Dell doesn’t stop at that – oh no, the company now aims to become the ‘greenest’ company in the technology sector, as soon as possible.

Founder and chief executive Michael Dell said, “We’re driving ‘green’ into every aspect of our global business… this includes setting new standards for energy efficiency and green power, delivering environmental and cost savings for customers and aligning key growth priorities with our focus on preserving our shared earth."

Yet, this still isn’t quite enough to achieve ‘company halo status’, Dell goes even further by also becoming a role model for its customers as well as other enterprises.

‘Plant a tree for me’ is just one of the projects that Dells customers can donate towards, as these funds go towards the company’s reforestation programme.

Alongside the funding for reforestation, Dell achieved its Carbon Neutral goal through reduced power, and alternative energy. All this has also helped them financially as the company has saved around $3 million in reduced power costs.

So, what can Dell possibly do next? Well we can inform you that their plans for the next two years are to cut the power consumption of its PCs by a huge 25 per cent.

Good for you – and the planet, Dell. Now to start calculating the size of the company's carbon footprint so far, ever, and begin the backdating process. µ

Comments

Green...

For some reason, the ubiquitous use of the word "green" as a synonym for ecological, environment friendly, or whatever it is supposed to mean annoys me to no end.

Green is a colour, dammit!
posted by : Alexko, 07 August 2008

Lucky for them

Good thing they're saving money on power, because they're going to need it to replace all those bad NVIDIA GPU's.
posted by : 5150, 07 August 2008

uh huh...

I don't see the need for the sarcastic tone in this article, It looks like Dell is doing a good thing and I personally support it. I guess the Inq writers take too much pride in being arrogant sarcastic ****s..
posted by : joker, 07 August 2008

Illigetimate Claim

No entity can claim to be truly "green" until and unless all its supporting industries are green also.

Dells use electricity and 80% of the world's transmitted electrical power is created from burning coal. Therefore Dell claiming to be green is pure marketing BS. And a lot of people will believe Dell is helping the environment in extraordinary ways.

And consider the companies that make the batteries they use. Not exactly a tree-huggers dream come true.
posted by : Doug Glass, 07 August 2008

Maybe

Only the offices of Dell are probably "green", or carbon neutral, if at all. I doubt that the OEM factories that are churning the Dell machines in China are even close to green. Maybe with envy....
But yes, Dell is only some offices and all the kit is outsourced. Way to go, green or not.
posted by : Raidzero, 08 August 2008

First idiots to rat themselves out

Carbon "neutral" means they decided to pay someone for the right to do business. Great, Dell. You're the first to admit you spent way too much money on nothing. I see you're really committed to being "green" and eco-friendly. How about easy on the wallet, too? Or are you expecting to pass on this extra cost to your customer?
posted by : KJB, 08 August 2008
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