Dreamworks shifts from AMD to Intel
PR coup de grace
INTEL'S FAVOURITE HACK, Don Clark of the Wall Street Journal, reports that Dreamworks Animation SKG Inc. has dumped AMD and turned to Intel for its chips.
AMD has always bragged about its Hollywood connections and no doubt la Intella has been beavering away behind the scenes to get the studio to dump its rival.
The Journal says an upcoming animation Monsters vs. Aliens," "requires a significant amount of processing power to create its unique characters". Gibber, gibber.
It is apparently the upcoming Nehalem and Larrabee chippery that Dreamworks is getting all excited about.
According to a a press release that hasn't been sent out yet but which Don at the Journal has seen already, Jeffrey Katzenberg, Dreamworks Animation's chief executive is said to have said: "They are radical game-changers for the entire field of computing."
Financial arrangements haven't been disclosed yet, so we don't know whether Dreamworks is paying for the chips, or if it's the other way round. µ
Comments
Happy now?
Now I can see the guys at the Inquirer smile again.Testees Cioming On Strong.
Dreamworks on Lankershim in Back of Disney & Next to Studio City in North Hollywood, Tucked Between Universal & NBC in Burbank, is Nice StartUp & Testor. Here Good NEWS Is Much More likely about INTELS 200 Gb/s Bandwidth CPU coming in few years, as just chip of bump anit nothing to such Heavy $$ Smokers. Its Those BIG Time Hosps that Wanna Get hands on Stuff, yet its little people That have Time, Space & Newbies to Wrap It. NEWLine/Warner are Still too much & Columbia Broadcast Service is Just WAY Too BIG, Little Studios Like are So Dreamie & its Dream that Must prevail.TESTON.drashek Esq.
Testees Cioming On Strong.
Dreamworks on Lankershim in Back of Disney & Next to Studio City in North Hollywood, Tucked Between Universal & NBC in Burbank, is Nice StartUp & Testor. Here Good NEWS Is Much More likely about INTELS 200 Gb/s Bandwidth CPU coming in few years, as just chip of bump anit nothing to such Heavy $$ Smokers. Its Those BIG Time Hosps that Wanna Get hands on Stuff, yet its little people That have Time, Space & Newbies to Wrap It. NEWLine/Warner are Still too much & Columbia Broadcast Service is Just WAY Too BIG, Little Studios Like are So Dreamie & its Dream that Must prevail.TESTON.drashek Esq.
Titanic 2
Brilliant, maybe AMD can lent it processor power to make the sequel: Titanic 2 ???With Opterons as cool as an iceberg but with a captain "dementing" Hector on the bridge it's sure it's gonna sink a 2nd time...
As for the remaining crew: there are not enough pink slips...euh...lifeboats, so first in the boat first out :)
Caches
There are some constants in the AMD v Intel war: litigation, FSB/memory controllers, and caches. Some poorly designed (or software designed specifically for Intel chips) does work better on Intel. For example, I have seen the latest version of that other OS run well on an Intel chip with a 2MB cache while it was plainly sluggish on an AMD64 X2 with 512 MB cache.Intel has improved performance per watt considerably since it lurched ahead of AMD on the nanometre scale.
But AMD is still in the game. Their architecture is superior if they can produce chips at the finer resolutions with larger caches. I have been using AMD exclusively for years keeping the playing field competitive by supporting the underdog. My performance per dollar/watt is satisfactory if I do not buy the top end.
How much bang for zero bucks?
Considering the PR value, I suspect these companies get their chips for free in exchange for a public announcement, so they'll "switch to AMD" whenever they need to expand their server farm, and then back to Intel, and so on.