OH JOY. Yet another mobile phone comparison site. This one, however, is run by Ling Valentine, a Chinese-born, British-based entrepreneur, made famous by an appearance on TV's Dragon's Den.

She happily describes herself as "a Chinese bird who flogs cars".
Ling claims her online car-leasing site, lingscars.com, has gone from zero to a turnover of £5 million in five years.

Now she plans to shake up the UK's mobile contract phone business. Her company claims that the site price checks over 75,000 mobile contract offerings and then shows the best 10 deals.

Valentine spotted the opportunity when her car-leasing customers asked her about Bluetooth and car kits for their cars.

Ever one to grab publicity, Valentine makes a reference to the recent UK TV exposé of the mobile phone industry's worst practices on Channel 4's Dispatches programme. She says her recommendations will steer clear of "cashback offers, free gifts and other worthless offers."

We wonder if she realises just how fierce the competition is amongst mobile phone comparison sites. µ

L'INQ
Lingsmobiles