AMD wants another £200
Hand over the cash and nobody gets hurt
IN A MOVE that will have the UK channel coming over all moist, AMD big cheese Giuseppe Amato says he wants to help its channel partners make more dosh.
The plan is simple, Amato, AMD's director of value propositions told CRN. AMD is aware that resellers and system builders need a 'helping hand' to encourage users to hand over the readies.
“We want customers to upgrade to the £799 product rather than the £599. And if they were already thinking about the £799 one, let us get them up to £999,” he said.
“If someone says they like watching films, but nothing else, we can give them a triple-core. If they like making films and storing them on BluRay, the reseller knows to give them a quad-core. If they are a serious gamer, the reseller should move them up to 790 chipset.”
So the message to punters is simple: add another £200 to the price you first thought of when buying an AMD system.
Of course, the plan could backfire if Intel's Nehalem and Larrabee tip up before you've managed to save up the extra two hundred smackeroonies. µ
L'Inq
CRN
Comments
I'm updating backwards
My first computer was a home-built Pentium Pro that ran at 200 MHz and cost $5,000 with a 1 GB hard drive. My latest one is an HP Athlon 64 X2 5600+ with 500GB hard drive and 3GB ram that I bought on sale with Vista Premium for $450. If & when I replace that, I do not expect to have to pay more than a couple hundred $ tops. In fact: I'm planning to look hard for something that costs only $100.Sorry AMD -- you have lost touch with reality.
still, doesn't make sense
That is a nice idea in theory, AMD.The problem is that no one wants to buy ANY of your chips anyway.
Why buy a tri-core (stupidest idea ever) when you can get an Intel dual core chip that uses less power and does more?
On the same token, why buy an AMD quad when, again, you can get an Intel one that works better?
AMD needs a new brain; they've given new meaning to the old phrase 'a day late and a dollar short.'
Er yes but...
I have to frown at AMD... ok I'm frowning... but first a gripe about Intel. We know that Nehlahem and Larrabee chips, in usual intel early-adopter-fleecing strategy, will cost a limb or kidney for the first 12 months and when it actually becomes available to the mainstream AMD should (assuming no further fiascoes) be not far behind. In the mean time Intel's way-early release of stuff they can't actually supply in volume will be trumpted as game over (again) for Intel by clueless fanboys. Nevermind also that AMD is still selling truckloads of parts at the value end of the market - AMD is not haemoraging total market share (that's VIA lol). As for this kind of upselling bollocks, the market AMD has at the momment is the very arse end - the very area that upselling is a poor strategy. (that's speaking from experience). You want to be doing 2-for-1s, rebates, bundles, and doing other things to prop up the consumers enthusiasm when your selling to your average Joe Nocash and Frugal Mcdougal. So I'm not suprised with the flavour of the article: Intel fanboys love to trumpet AMD can't compete, and blogger-hacks love to nod to the fanboys in order to get a article read.A thought, well of course you can't compete, against a product that can't actually be bought anywhere. Try buying a QX9775 ($1600 USD on newegg)... what's more try finding one at a system builder, that can ship it you in a rig within 2 months...
} rant;
Flock to Intel
$200? I'd rather just stick-with or switch to Intel for that extra cost. Beggars can't be choosers, and AMD is certainly in no position to dictate such prices.Yeah, no.
"Of course, the plan could backfire if Intel's Nehalem and Larrabee tip up before you've managed to save up the extra two hundred smackeroonies."1) Larrabee won't likely be out at least until 2009 and so far doesn't look so terribly awesome. I'd put it at least 2Q to 2H 2009 due to driver problems
2) Nehlem, seriously? What average user is going to need/care to have uber extreme tottaly awesome and expensive edition? Thats right, they wont, they care about the bottom dollar and doing what it needs to do. Not getting an extra 5 fps in a game they don't likely play.
£ or $ ???
is it £200 or $200 ??it's quite a difference these days, almost double: £200 is $394.12
so that's $400 not $200.
Is this being used to fund our mr.DAAMIT salesman charlie
will this $200 be used to fund our beloved DAAMIT salesman Charlie on his black propaganda against the world?he seems to literally hate everything M$, Apple, Intel, Nvidia all for the sake of his alma mat(t)er, DAAMIT.
go Charlie! the fanbois are on your rear! :P
$200 <> £200
The text in the story reads £200, shouldn't the title be AMD wants another $400?a plea from AMD
please help us we are broke,so basically this is letters to channel partners saying jack up the prices so we both can make a little more money.
AMD is finished
it will be a Bear Sterns in next month or 2
when it crashes i could even afford AMD lol
Phenom is amd's P4, it works, but underperforms, the competition has a much better product, and is the demise of the company. What was amd thinking even when it was initially testing the silicon they had to have known that it was going to be a slow CPU, really only good for the notebook market.
Subtle
Ha ha, amusing last lines, nicely put.In Related News...
... the burger joint asks patrons if you want fries with that belly-buster...Best Buy asks if you want a service plan with that TV...
the oil change shop tries to sell you some new filters...
Inq learns about upselling only in 2008...
Where do the readers go to get their 45 seconds back??
I got my cash, so where's my product?
As long as they actually get their products out before they're already outdated (if they aren't already) then I wouldn't mind upgrading. For some reason though, I doubt that will happen...Do they now?
They know you need a quad core CPU for burning blu-ray? And a triple core CPU for watching movies? I didn't know that..