Mon 08 Sep 2008

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Edited by Paul Hales

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Intel Larrabee has complete graphics channel strategy

IDF Spring 2008 Yeah, it's all happening here

PAT GELSINGER fleshed out more details of Intel's plans for Larrabee, which he confirmed will include platforms that will directly compete with ATI and Nvidia.

But it will be through a well eastablished distie/add on board channel.

Stephen Smith, a senior VP at Intel, said that two weeks ago.

He said that Intel has not announced any plans to recruit add in board partners, but when the discrete graphics cards arrive, the firm won't brand products as Intel and will take a channel strategy.

He said: "The first versions of Larrabee will be aimed at discrete graphics and we'll have a rich set of software tools for that architecture." That will include compilers supporting OpenGL and Intel will have workstation versions of designs. He said: "We've not announced any specifications," but Intel will have multiple partners to bring discrete graphics offerings to the market, he said.

Sorry for the crap pic below, but there are several interesting items of note. On the far left is Paolo Corsini - only an Italian could wear a jumper that colour and look stylish.His friend from Hill and Knowlton is sitting next to him. She is smiling because we're taking a picture of his name badge.

Gelsinger said: "What are you taking a picture of Mike?" I said: "Your name card, in case I forget your name." He gave me the name card. I also took the bottle of water on the right, on the grounds it might contain Pat's DNA. How much is that worth? The answer is, I threw it away in case it was really valuable.

Comments

Really??

Is this really gonna be a worthwhile alternative to the green and red teams efforts? I am old enough to remember Intels last 'graphical' venture ( they had the same amount of dosh behind them then too ) and it was an absolute waste of MY money.
posted by : Lee, 02 April 2008

Re: Really??

This effort doesn't seem to be the same as their last standalone graphics effort. Intel thought the change from AGP 1x to 2x would allow them to use lamo system memory instead of local graphics memory. Once texturing needs went past that, the solution was SOL. Add on top of that the poor initial openGL performance....and you have garbage.

This time Intel doesn't seem to be rushing this part. Intel has made missteps throughout time in all their product lines. Their graphics products have also been less then steller. I don't see them making all this noise and taking the time to go in a completely different direction (x86 based/raytrace) to release yet another sub standard graphics they could have released with 1/10 the effort and money they are putting into this. NVIDIA and AMD better take notice on this one....
posted by : Semicycle, 04 January 2008

PowerVR Powered?

2 years ago Intel licensed PowerVR technology for a forthcoming graphics platform. Nothing has been released from Intel with it to date, perhaps that's what this new venture will be based on. TBR (Tile Based Rendering).
posted by : Glenn, 03 April 2008

really, smarter than you think

computer system budgets are a zero sum game, a fixed budget. if Intel manages to collapse graphics chip prices, there will be more left for the cpu. that is exactly what they did last time. or the big dram buys & fab investment then dumping on the mkt. much smarter than you give them credit,
posted by : g more, 03 April 2008

...another player

yes, ironically, the player are now Red, Green, and Blue
posted by : dude, 03 April 2008
IThound
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