Thu 15 May 2008

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Edited by Paul Hales

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Forty per cent of students want Apples

Big Macs all round, please mom

A SURVEY by Morgan Stanley of college students reveals that nearly 40 per cent of them intend to make their next computer purchase an Apple-flavoured one.

Apple Insider reports that this sets the Cupertino Cabal up for a strong second quarter as the back-to-school season kicks into gear in September and vast sums of cash are spent by doting parents.

And if these decisions translate to the kind of feverish 'once you've done Mac you never look back' dedication witnessed in most Apple fans, the boys at Redmond had better watch their backs.

Apple currently holds a 15 per cent share of what our very own Andrew Thomas likes to describe as the "degenerate, freeloading, drug-addled student f***wit" demographic.

Compare that to a three per cent overall market share and you can see how much difference the influx of Apple-addicted students could make in the next couple of years. µ

Comments

Just shows

that the average student couldn't tell his arse from his elbow let alone a performance machine from a piece of fruit.
posted by : Efros, 27 March 2008

meh

Proof, if ever any was needed, that at least 40% of students have been taught nothing at university.
posted by : O, 29 December 2007

sounds about right

that really sounds about the percentage of students who have little or no brains to make an informed decision.
posted by : herbert, 29 December 2007

That's impressive

At least we know that 60% have a brain and don't fall victim to hype. Far better than I would have thought.
posted by : Wes, 27 March 2008

Apple's grab-the-Uni strategy

Giving 13.5% discount to Uni students is a fine Marketing strategy.

But, once they've got the computer, can undergrads afford the preposterous prices for Apple RAM etc??
posted by : Ron Hughes, 27 March 2008

Further proof...

Further proof that this "iPod/Myspace Generation" is doomed to failure.
posted by : BB, 27 March 2008

nuts

you can tell andrew that I am not one of the 40% of nuts who like fruits....

or put it this way likes to pay for fruits...I do not believe lord jobs in anything he says....
I have run mac on my pc and taken screenshots to show my friends that there is nothing special about the fruityness
I prefer linux to osx and am still split between windows and linux... If I had more of my favorit apps in linux and linux had better gfx drivers I would be there all the way.

there is my 2 cents..plus change

posted by : Bryan, 27 March 2008

Where...

do they get the money. In my days in Uni, scraping the money together to go to the pub that evening was hard enough.
posted by : K, 28 March 2008

By "performance machine"...

...presumably you're talking about the MacBook Pro, which was rated as the fastest Windoze Vista machine on the market?
posted by : Karl, 28 March 2008

Why would students need to fork out for Apple RAM?

It's not like anyone else does.
posted by : Karl, 28 March 2008

Apples are good for you

But if you want to install Linux it's easier to get a laptop with Windows and repartition it for Linux. Haven't tried the "new" Apple products, am satisfied with Uboontoo.
posted by : Student, 29 March 2008
IThound
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