A MOBILE social network run by Mocondi has allied with Greystripe to offer Me You subscribers access to over 800 free mobile games. The games use Greystripe's ad-supported technology.

The is a major coup for Greystripe because Mocondi's on-deck partners include Vodafone and 3 Italy, thus providing a potential outlet of 45 million consumers.

Until the Greystripe deal, the Me You site offered mostly paid-for content such as downloadable video, games, and music. This is the network's first move into ad-supported mobile content.

Although Greystripe has its own games, over 85 per cent of its total downloads come from 40 partners, not just its own Gamejump portal. The mobile URL for Gamejump is http://gjmp.tw

Top tier publishers using Greystripe's Adwrap technology include Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate.

Both companies feel this is a win-win deal. Alvaro Bravo, a veepee with Greystripe, commented, "Mobile social networks are an ideal place for users to discover and share ad-supported mobile games." He's probably right.

Games can be shared web-to-mobile or mobile-to-mobile with one click for free on Me You. Subscribers' friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the Me You application. µ