Yoyotech honoured amongst retailers
Ups and downs, no strings attached
A SPECIALIST computer shop off the Tottenham Court Road, Yoyotech, is celebrating today after landing a gong last night.
The shop was honoured as retailer of the year by a mag called PC Retail.
The founder of Yoyotech, who goes by the moniker CK, and can't half talk, said it was "fantastic to know that all of that hard work has been appreciated”.
“What makes this award special is that it has been given to us by the people who understand the industry most – our colleagues in the channel” he is said to have said. “They know the challenges that we have faced, especially in the face of ever increasing competition from the multi-nationals”.
The firm recently opened a 5,000 sq ft warehouse in West London to deal with its web businesses.
Having visited CK in his Windmill Street lair we can say that the shop is populated with a wide variety of geeks of all types and genders who all seem to know their stuff.
It helps to have a physical location where punters can browse, fondle and fetish, we find, as Dell has realised of late. Yoyotech's staff know their stuff and we know you can't say that of everyone flogging kit these days.
Congrats to CK and his team. µ
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Comments
So very true
It's way better to have an actual shop well-stocked with products to go into and have a good browse; makes life so much easier too if there turn out to be incompatibility issues and the like, because you don't have to go through the problems of repacking it and sorting out postage costs and refund of postage issues, and waiting to see if the return is going to be handled correctly.(especially in these days of post office closures, regardless of whether they are well used or not)
I know they do online ordering too, which probably most system builders have to rely on cause there just aren't enough shops of that kind near where they live.
But the majority of parts suppliers online provide limited info of their hardware, and often further enquiries yield no further results because all you get is a call center service where they read off to you - exactly what's already listed on their webpage.
Often also I'll take a product number and go to the vendor site in the hope of a more detailed description.....only to find it isn't even listed there at all, or the limited info is exactly the same.
When it comes to those kinds of stores, I really get the impression they're just like that TV show Black Books - they don't want anyone to buy their products.
There's no way they can't be aware that their call center staff haven't got access to required info.
good
I first discovered Yoyotech when I was at law school they had their old smaller shop on Store St, and I've always thought they were really quite good. Hurrah. Nowt wrong at all with reasonable prices, knowledgeable staff, proper geeky stock - a gem amidst the shale of identikit rip-off merchants and crims on Tottenham Court Road.Obviously they have never had to deal with their customer service
Congrats on the award, its lucky the people deciding have never had to purchase anything from you that required RMA or sending back.Poor after sales service all round.