Broadband firms hoodwink public over download speeds
Sluggish, not superfast at all
BROADBAND SUPPLIERS have come under fire for misleading the public over download speeds, with a survey showing the average UK speed is a sluggish 2.95Mb.
The figures, collated last month by comparison website Broadband Expert, paint a mixed picture, with Tiscali snatching the bottom spot with the lowest average speed of 1.72Mb.
The fastest service was provided by Be broadband, part of the O2 group, which averaged speeds of 6.07Mb.
The survey also assessed upload speeds, with Be broadband clocking the fastest speed of 850KB/s, compared with UK average of 296Kb/s or 0.296Mb. Orange was the slowest, achieving only 219Kb/s.
William Harvey, technical director at Broadband-Expert.co.uk said that despite pressure from both consumer groups and Ofcom, suppliers "are still misleading the public over broadband speeds".
"Current advertising campaigns like the one for Tiscali broadband promise superfast broadband speeds of up to 8Mb. Yet Tiscali came bottom of our test results with an average actual download speed of just 1.72Mb," he said.
"Now that is not superfast by any stretch of the imagination and is over 1Mb lower than the UK average."
Suppliers were sending out a confusing message to consumers by quoting the maximum possible download speeds in their advertising, he said – speeds which are only often achieved by "a very small percentage of subscribers".
"Providers should state the average download and upload speeds achieved by their broadband subscribers, this would give consumers a better idea of the sort of speeds they are likely to receive and would encourage providers to deliver better broadband products."
Tiscali was not immediately available for comment.
Harvey said the higher speeds achieved by Be broadband was partially due to its use of ADSL2+ technology which works much faster than traditional ADSL technology which is still used by most providers.
To run a speed test, click here. The results from the comparative speed tests, which surveyed more than 18,500 connections, can be found lower down the page by clicking on the blue 'Speed Test Results' tab. µ

Comments
isp speed vs internet speed
I was wondering how an off network speed test can actually test a subscribers bandwidth once they are off the isp's network? Those speeds are promised on their own network only(Read the TOS). Once you leave their network you are at the mercy of the internet and how quickly it happens to be moving. There is absolutely nothing any isp can do unless it happens to own all the lines, switches and routers. Yes if they advertise 8mb down and you get say 5-8 mb down, provided the test is done on their network....then their advertising happens to be correct.megabytes?
Most Ethernet speed is talked of in Mb not MB, that is megabits not megabytes.You must remember
The difference is huge 8 megabits is one megabyte, so if the company is claiming 8 Megabits and you are complaining of not giving more than 1.7 Megabytes you are in the wrong not them.
Karoo Lying SOB
Ha Ha using that broadband test link it confirms that Karoo are misleading customers. Me & my brother are the 8mbps £20 Option 2 and download speed is 1.23mbps and upload 0.27mbps.And Ofcom say there providing a great service b****ks!!!!.
Bytes and Bits
I beleive the author meant to say Mb and Kb not MB and KB. A capital B is a byte, which is 8 bits (lowercase b). Bandwidth is almost always express in bits. A quick check of the Broadband Expert site that is linked from the article confirms this.Typos ahoy!
Surely you meen Mb instead of MB; come on now even myself being an idiot IT chappie noticed that one!To the Limmies - MOVE off your island and get some real speeds ( and cheap smokes - fags in your tongue )
I like being above average
On Orange and Im getting 6.74mbps . Site says I should be getting 5 . Im lucky Im near my exchange . Others arent .ISP's really need to stop this "upto" and "unlimited" caper . Im "Unlimited" until I go over some arbitary cap Orange make up each month . And my unlimited calls are only good for 1000 minutes a month .
Other than that the futures bright as they say lol .
Indonesian Worst one
In Indonesia you can only get 384 broadband at $90. It's network utilization is quite good, almost 40 KBPS or 320 kbps. BUT in mobile, Indonesia has worst marketing one. HSDPA @ 100 KBPS or 800 Kbps anyone? 3G @ 7 - 8 KBPS or 56 - 64 kbps. Think your self!Get Cable
I am happily sitting here downloading at 480KB/s with Virgin Media's cable broadband. I pay £20 a month for a landline phone, loads of free calls, the large TV package and the Large Broadband. It makes me so happy to see that cable kicks ass of standard broadband. O, and yes! I forgot, 4MB package users are getting upgraded to 10MB for free!UK slow? Still>US
Well even at 2 Mbits, the UK still has an average speed higher than what most American broadband consumers get. Premium packages in many markets still offer only a 4 Mbps maximum. It's an atrocity.Cable not always best
Dan D, cable isn't always best dude - I'm sitting here will 810K/sec download over bog standard phone line ADSL. I'm about a mile away from the exchange. I had Virgin non-cable broadband and it gave me 200K/sec, and all the tests say I should only get 500K/sec max.Your lucky ur getting the full 4Mb of your service as well. I have heard horror stories about other Virgin customers being capped, and slowed down to a snails pace!
@ Dan D
How the hell did u get that deal for £20? I get the L broadband, unlimited 24/7 phone calls and the BASIC (small?) TV package for £27/ month! Feel free to give me the name and extension No. of the nice person who gave you that deal ;D