Please advertise more, AMD begs Intel
Cheapzilla loves that bong bing boingly bing thing
ACCORDING TO Stephen DiFranco, vice president of worldwide sales and marketing at AMD, Intel's advertising campaigns help boost his sales.
"I wish they would advertise more," he told the Red Herring CMO 2008 gathering in San Diego this week. "I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel," he claimed.
He reckons most consumers barely know the difference between AMD and Intel chips and he's probably right. He says getting AMD chips into PCs on retail shelves is enough. Intel does the ads to get punters into the shops and once they're there they may well buy a box with AMD Inside.
"We went from five to 50 per cent market share in retail and didn't spend a dollar advertising to consumers," DiFranco claimed, according to Marketing Daily. "We also leveraged partners to gain access to channels, not customers."
What is apparent to a UK TV viewer is that PC World ads that feature AMD kit don't have a little bing-ding-bingly-bong thing at the end like the Intel-based ones.
But the viewer probably doesn't know why. And consumers usually buy on price unless they're buying trainers or Apples. As far as PCs are concerned they'll recite the name on the box, not the name of the chip inside.
And naturally by instinct, Cheapzilla is happy to exploit this. µ
Comments
upside
It seems that the ignorance of people that resulted in a not big market share increase for AMD when AMD had the best CPU also has an upside now that intel is back.Cheapos
AMD screwed the channel of people who they need to be buying and recommending there stuff, geeks! They are paying big time and selling cheap chips isn't going to help their situation much. Razor thing margins on those boxes!AMD Sales
Many a time have I been in PC WORST and trying to find an AMD machine is hard enough especially in the notebook department. When I go have a look or give advise to a friend I always say go AMD.Yes I am a AMD fanboy but I don't care I have since my 1st 2500 XP build and am now AMD64 X2. I go for price and the lower power consumption and adivse to go for the near highest end of the AM2 pool even thou I am on Sk939 ha ha.
I have never seen AMD on TV wonder if it would help if they had there own jingle.
Someone gag him
Someone should gag him real quick - statements like "we love it when Intel advertises" can be very, very bad for AMD's anti-trust claims.Like the shark and remora
The same could be said for Intel's contributions to the Linux community I suppose. The more Intel does to help push/expand Linux, the more AMD benefits.It's about time...
Somebody should go back in time and remind Intel that at the retail level, price and "specs" sell, not performance. They never should have dropped "Intel Inside".AMd sales in retail
with Dell dumping AMD's consumer line from their website. AMD will now have more inventory for all those retail customers. They must be thrilled!!!Hah
An online shop here has a CPU listing, and if you filter for 'core2 quad' it lists phenoms as well as intel quads.So it seems it's true people are not quite getting the difference.
poor amd
I agree with gringo lawyer on this one. AMD always cries foul against competition. They might not spend money on advertising but they sure spend alot in trying to take it's competition to court. AMD will always be second to intel, the only consumers that use amd products are either un-informed or shop based on price and when amd is cheaper they don't bother going a little more for intel. While there might not be much of a difference between the actual performance there surely is a difference between how intel and amd conduct themselves. Amd crys foul when it has competition and intel goes out there and advertises. Then amd says it wants intel to advertise more? Why so they can throw up some more litigation?Maybe AMD should advertise?
With AMD powering the majority of notebook and cheap PCs found at US shops like Best Buy, Circuit City, etc, wouldn't it make sense for AMD to advertise?Also, it might help AMD's case more, if they could finally "fix" Phenom. It's easy to see that there is definitely more performance there, but the bugs cause a bit of problems.
Maybe if AMD could get B3 or B4 stepping Phenoms out, that are competitive it could make more OEMs look at using Phenom, thus increasing their exposure.
AMD has the hand, they just need to play it.
Di Franco whistling past the graveyard
Ok whatever, sir. If Intel is helping so much, then there is no excuse for having an expensive, subpar CPU built on a year old processor as poster boy. Neither for having AMD heading towards bankrupcyIgnorance
I wonder if some of you even understand the scope of AMD's allegations? Poor amd have you even read the lawsuit, or are you content spewing your anti-amd rhetoric while perpetuating a level of ignorance that has lead to an 80% intel market? I have been a long time Intel customer, but having read the lawsuit, and some of the preliminary findings of the fair trade commisions in europe, japan and korea I doubt I will ever buy another Intel product!