Online Media Daily in its Denizens of Digitivity survey said that 44 per cent of women confessed to owning a gaming console compared to 39 per cent of men.

This means that the stereotype of a gamer being 18-34, male, single and white, living with his mother, is not necessarily true.

Apparently the reason for the statistics is the growth of the Nintendo Wii which apparently opened the games console to all generations and both genders.

Wimmin are not really playing first person shoot-em-ups but games like Dance Dance Revolution' and 'Guitar Hero'.

However marketing dollars are still being pitched to the stereotype, OMD says. This is because blokes are still the hard core gamers and take their gaming far too seriously and a prepared to queue for days to get something daft like Halo 3.

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