According to Digitimes, the firm will be known as Qisda which stands for "quality innovation speed driving achievements".

Benq will continue to exist but as a subsidiary of Qisda and the brand name will live on.

Benq, a spin off from the vast Acer Taiwanese empire, renamed itself BenQ a few years ago because people kept pronouncing it "benk" which sounded like "bank". So it added the lonely Q hoping people would call it Ben Queue.

Which actually sounds like a long line of people waiting to take money out of a bank.

The lonely Q has become something of a trend in the high tech industry in recent years - to wit Qimonda. The Q is pronounced like a K in this case. If the usual obligatory "u" was added to the Q in Qimonda we'd have something rather naughty. But if one was added to Qisda, we'd have Quisda but then BenQ would have to torture a meaning out of the u like they apparently have with "quality innovation speed driving achievements". Not, you'll note, qality. µ

L'INQUEUE
Digitimes