Brits are quite green, regardless of what they claim
15 May 2008 | 18:17 BST
Cycle again
NEW RESEARCH BY T-MOBILE shows that most Brits don’t really believe they do enough for the environment, despite the fact that results seem to prove they do quite a fair bit.
The study, commissioned by T-Mobile to highlight its mobile phone reuse and recycling scheme reckons that 58 per cent of Brits think they don’t do nearly enough for the environment, with only one person out of every 20 claiming to be “green”.
But having said that, 88 per cent of the 2187 people that took part in the survey did claim to do a bit of recycling at home, with the oldies winning the green prize hands down with 91 per cent of over 55s separating paper from plastic.
A fairly solid 49 per cent also claimed to recycle their electronic waste including stuff like toasters, kettles, and mobiles. 74 per cent used low energy light bulbs at home, whilst 73 per cent actually got up off their backsides to switch the television off rather than leaving it on standby.
Allison Murray, who is T-Mobile’s Corporate Responsibility Manager emphasised that “big businesses like T-Mobile should be doing as much as possible to reduce their impact on the planet, as well as encouraging their customers to do the same”.
She also outlined T-Mobile’s own recycling scheme whereby anyone wanting to get rid of an old mobile could just stick it in a special recycling bag available at T-Mobile shops, or inside their new device’s package, after removing the SIM card obviously, and post it off free of charge.
As an incentive, Murray also said that T-Mobile would give the recycling customer or a charity of their choice, up to £80 per handset. µ
© 2007 Incisive Media Investments Ltd. 2007