Camphone Casanovas can read the signals

30 Apr 2008 | 12:20 BST

By Tony Dennis

A FASHION design house has discovered a way of combining T-shirt sales with dating and the latest mobile tech – QR codes. Initially called Getwickd.com, it's now know as W-41.com.

The idea is very simple. Trendy people log onto their mobile site. They then download the app to their cameraphone from here. The app is actually the established Shotcode reader for QR codes. These are two-dimensional visual codes which can be read with a regular cameraphone.

This is the INQUIRER's QR code

You then sign up for the service and decide exactly where you'd like your QR code to point. For example, it could be the mobile version of your Facebook, Myspace or Youtube account. The intention is to let potential partners know something about you before they send you a message.

Once you've got that set up – and if you don't have a suitable page, W-41.com has partnered with Mobisitegalore to help you create one – you can then start to order your trendy gear with your personalised QR code printed on it.

All you do then is sit in a singles bar and wait for somebody to spot the QR code. If necessary you can take their email or mobile number and send them the instructions for get the Shotcode reader.

The INQ thinks this will catch on as the Shotcode reader works very well. The only problem for W-41.com is that nerds will work out how to create the QR codes themselves and print them on their own T-shirts. µ

See Also
Business card readers are dead

© 2007 Incisive Media Investments Ltd. 2007