Forty per cent of students want Apples
27 Mar 2008 | 15:19 GMT
Big Macs all round, please mom
A SURVEY by Morgan Stanley of college students reveals that nearly 40 per cent of them intend to make their next computer purchase an Apple-flavoured one.
Apple Insider reports that this sets the Cupertino Cabal up for a strong second quarter as the back-to-school season kicks into gear in September and vast sums of cash are spent by doting parents.
And if these decisions translate to the kind of feverish 'once you've done Mac you never look back' dedication witnessed in most Apple fans, the boys at Redmond had better watch their backs.
Apple currently holds a 15 per cent share of what our very own Andrew Thomas likes to describe as the "degenerate, freeloading, drug-addled student f***wit" demographic.
Compare that to a three per cent overall market share and you can see how much difference the influx of Apple-addicted students could make in the next couple of years. µ
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