Black day for Google Israel
27 Mar 2008 | 15:17 GMT
Starless and bible black
ITS BACK TO BLACK for Google Israel today, as the whole site goes eerily dark to show its support for world Earth Hour, aimed to raise general awareness about worldwide energy conservation.
Israel is two days early in its Earth Hour campaign day, most other countries will turn their lights out on March 29th at 8pm local time instead.
Google Israel published a statement today saying that the search engine giant was 'committed to environmental awareness and energy efficiency' and that it strongly supported the Earth Hour campaign, darkening the homepage today 'to help spread awareness of what we hope will be a highly successful global event'.
Gloomy Google
Ironically though, the black screen could actually be taking up more energy than the original white one. A study by techlogg comparing Google’s regular white homepage to black power saving search site blackle, shows that black screens actually hike up the amounts of energy required. Well, at least they tried. µ
L’Inqs
Google Israel
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