Pretentious? Moi?

9 Mar 2008 | 10:05 GMT

By Doctor Spinola

Preposterous job title of the weak

WHILE we obviously applaud and actively encourage the widespread use of words such as paradigm, leverage, incentivise, core competencies, world-class and solution, there comes a time when even the most out-of-the-box-thinking brainsharers must call a halt to meaningless absurdisming.

Some people are cursed with daft names by cruel parents. Imagine, if you will, the trauma caused to someone named Roo Reynolds. Surely life can throw no more misfortune in their faces? But no. Roo is employed by IBM.

How much worse can things get, I hear you ask?

Quite a bit, it would appear from Mr or Ms Reynold's business card pictured in the Manchester Grauniad.

I beg your pardon?

You're a what?

We would be delighted to receive further examples of ludicrous job titles, but suspect that Metaverse Evangelist will be hard to beat. µ

L'Inq
Manchester Grauniad

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