AMD bungled Barcelona launch - official
13 Dec 2007 | 17:12 GMT
Four-core catastrophe
AMD BUNGLED the launch of its quad-core chips, chief operating officer Dirk Meyer admitted to analysts today.
Barcelona, as the Opteronic version was code-named, was hyped as the best thing since nylon stockings. In the end it was launched six months late, failed to work then, and is now adrift on high seas, apparently following its arch-competitor's Itanic on a trip to Laughing Stock Island.
“We haven’t delivered our quad core product according to plan,” wept Meyer. “We’ll make good on our promise to deliver hundreds of thousands of quad core processors," he snivelled, "but we’re disappointed.”
Not half as disappointed as customers persuaded to give the merits of " native " four-cored technology a spin, only to be kept waiting. And waiting.
"We blew it, and we're very humbled by it. And we learned from it, and we're not going to do it again," he said.
"Might as well have cobbled a couple of dual cores together," some heretics suggested. Some fanbois have even been weeping onto the INQUIRER'S new comments pages, their tears flowing like watered-down whisky.
Mind you, there's still something of the magician about Meyer: “Now is one of those times where we see things that others don’t,” he told Wall Street's finest. He must've been eating the mushroom omelette.
“We’ve done a lot of things well, " he protested. There was, "but one thing we haven’t.”
That just happened to be make some chips that work. And that just happens to be the company's core business.
"We’re hellbent on fixing our quad core," Meyer said. µ
© 2007 Incisive Media Investments Ltd. 2007